LIVING FOODS = THRIVING PETS

As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. Our products make it easier than ever to keep your pet’s diet as close to nature as possible, allowing them to live longer, healthier, more vibrant lives.

SUPERIOR NUTRITION, UNLEASHED.

RAW

Pets experience better digestion and absorb nutrients more easily when fed a diet based on natural eating habits in the wild: muscle meat, meaty bones, organs, and raw fruits and vegetables.

EDIBLE-GRADE

Simply put, the ingredients we use in our products are the same items you’d find in any health conscious human’s grocery cart — 100% USDA inspected proteins and fresh, certified organic fruits, vegetables, and non-synthetic vitamins and minerals.

RESPONSIBLY SOURCED

Free of antibiotics, steroids, preservatives and added hormones, all meat, poultry and game used in our products are responsibly sourced from sustainable ranchers in the United States, New Zealand, Australia and Europe

SPECIES APPROPRIATE

When it comes to biology, cats and dogs are very different animals. Our products are formulated with each species’ unique biochemistry and metabolism in mind to deliver optimal portions of species appropriate nutrients.

CHOOSE YOUR PRIMAL

Nourish your pet with complete, balanced, biologically appropriate raw food.

CANINE

Woof!

FELINE

Meow!

LATEST BLOG POSTS

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Quality and food safety – they’re topics we’re passionate about here at Primal. And with that passion, Primal continues to be a leader in…

 

CLICK YOUR PET’S GOOD BEHAVIOR INTO PLACE

Looking for an effective way to train your dog or cat? The best way to train an animal is through positive reinforcement, like clicker tr…

 

CHOOSING THE RIGHT VETERINARIAN

Choosing the right family veterinarian can be a challenge for some pet owners. Lindsay Meyers, BS CVT/LVT talks about what to look for in…

 

TESTIMONIALS

Discover why so many pet owners are wild about Primal.

Our lab was 10 years old last year when we visited a new vet. ‘How old is she?’ he asked. ‘Ten months?’ Of course I said no, she was ten YEARS. He did a double-take then said again as he examined her ears, ‘She still looks like a pup.’ We owe her health to RAW FOOD!

Marilyn, La Jolla, CA

Our lab was 10 years old last year when we visited a new vet. ‘How old is she?’ he asked. ‘Ten months?’ Of course I said no, she was ten YEARS. He did a double-take then said again as he examined her ears, ‘She still looks like a pup.’ We owe her health to RAW FOOD!

Marilyn, La Jolla, CA

Our lab was 10 years old last year when we visited a new vet. ‘How old is she?’ he asked. ‘Ten months?’ Of course I said no, she was ten YEARS. He did a double-take then said again as he examined her ears, ‘She still looks like a pup.’ We owe her health to RAW FOOD!

Marilyn, La Jolla, CA

TRANSITIONING

Help your pet make a safe, healthy transition from dry kibble or canned wet food to a raw diet.

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FEEDING CALCULATOR

Tailor meals to your pet’s needs with our handy feeding calculator.

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FEEDING CALCULATOR

You’ve got questions, we’ve got answers to all of our most frequent customer inquiries.

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